Do you struggle with knowing what information to include and how much? And then you think, maybe it’s not enough information, maybe I need to add more?  

It’s draining going around in circles.

When writing effective copy it’s important that it:

• is benefit driven, tells the reader what’s in it for them.
• talks to your reader and the problem they are struggling with.
• talks about how they will feel when their problem disappear with your service
• has appropriate call to actions
• is written in a language they understand using words they understand
• gives them enough information to get them to take action
• it flows nicely from one paragraph to another
• the messaging is broken down using headings and dot points for easy reading.
• tells a story to keep your reader engaged. 

That’s it in a nutshell. So, when you work with me, you know exactly what you are getting. No surprises.

If you want to DIY your content but aren’t sure how to do it. Check out my templates in my e-store.

Each downloadable template:

• has background information to help you set goals for the document you are creating
• has a series of steps to work through before you start writing
• talks about research
• shows how to structure your document (e.g. blog post)
• breaking down the messaging

These templates will get you writing effective business content in no time.