Do you REALLY need a branding photoshoot?

Do you REALLY need a branding photoshoot?

 

So you’ve nurtured and fostered this great idea and turned it into your business. Now you need to let people know about your GREAT business! Here’s why nailing you need a branding photoshoot and how to nail it for your business success.

Every business is unique. You are unique! There may be others out there offering something similar to you, but what makes your biz special is YOU! Your personal spin on your creation is what draws people in to your product or service. Humanising your brand draws your clients in. Evidence shows that people LOVE buying from people, and the more your audience gets to know you, the more likely they are going to convert.

Build a solid relationship with your audience

Here’s where business branding photography comes into the picture. By sharing your story with your audience, they’ll connect with you on a completely deeper level, build trust and your engagement will go through the roof. Creating visually impactful images will also stop people from scrolling on their socials and notice you. Your caption can showcase your passion, your personality, your quirks and even your pains. This is what will resonate with your people and build your community.

Not only is branding photography crucial to creating social media content, but your website is also another entry point for your customers too. Let me ask you one thing. When you go to a business’ website, what’s one of the first pages you head to? The About Me page! Firstly you want to have a sticky beak and learn more about them as a person. Do they align with you and your ethics/values? Then you may go and take a squiz at their socials to find more evidence, and think to yourself, ‘hey I resonate with this person/biz’.

Up-level your business

As well as your company logo, your face and your personality is also part of your brand, and having consistent imagery is the key to a professional visual brand. When you up-level to professional photography, your images can be used on anything to promote your business. Think – website, social media, email newsletters, printed material, editorials, magazine articles. You can keep reusing your images over and over again too. No one is going to remember what you posted months ago.

Choosing a photographer

When choosing a commercial branding photographer to work with, you need to;

  • have a good chat and ask as many questions as possible about how they work,
  • feel comfortable with them,
  • know the photographer will bring out the best in you,
  • see if they can customise their session to suit your needs,
  • know that they have the expertise to make you look and feel great at your session
  • feel confident they understand your vision and work with you to achieve it (no use in having photos taken and end up with a gallery of images that don’t align with you or even worse images that you won’t use!)

 

So by now you’ve come to realise the importance of professional photography, and how this powerful marketing tool can really make you stand out in the crowd. Authenticity showing up in your digital media is 1000% important and being consistent is the key.

About the Author

Photo of Photographer Vicky PalmieriVicky Palmieri is a commercial photographer and a fierce cheerleader for women in biz. Giving them the confidence to be the face of their business through genuine connection and her down to Earth approach. She’s worked with many female entrepreneurs and businesses to bing their vision to life.

 

 

Connect with Vicky

Web: https://vickypalmieri.com/

IG: https://www.instagram.com/vppics/

FB: https://www.facebook.com/vickypalmieriphotography

IN: https://www.linkedin.com/in/vicky-palmieri-8b439037/

 

Choosing the Right Website Platform for your Business

Choosing the Right Website Platform for your Business

With so many website platforms in the market, choosing the right website platform for your business can be confusing and time-consuming. This article will help you get clear on what you need and what to look for when picking the right one for you.

I won’t be putting you to sleep by comparing the platforms (WordPress, Joomla, Shopify and Squarespace (just to name a few)) but rather looking at things to consider, working out your requirements and factoring in the cost.

1. What do you want from your website

Don’t just look at what you need right now (e.g. three pages of content). Take into consideration, where you want to be in five years’ time and what functionality you might need.

Think about whether you will need an online store, integration with your systems, how many products and pages you might need, if you want people to subscribe to your newsletter and whether you want to have different languages of content.

You don’t want to be moving from one platform to another in 12 months time because that can be costly, time consuming and may require some down time.

2. Email marketing

If you want to email your potential and current clients you need to consider which email marketing options are compatible with your website platform. You want them to be able to subscribe from your website and be piped through to your email marketing software so you can email them.

Some website platforms may limit you to one or two options, or it may be an extra cost to pipe them through or have email marketing. So check it out and factor in the cost. All the extras add up and if you are sticking to a budget you should factor these things in.

Email automation and nurturing your email list by sharing content, news and special offers are important for growing your business. It’ll also save you time.

 3. Analytics tools

You need analytics tools, full stop. Analytics reports will show you how many people visit, what countries they visit from, how they found your website, what pages they visit and how long they spend on your website.

All this information is important when looking at who your potential and actual clients are and how they interact with your website. It tells you what interests them and if your content is working.

Google Analytics is a free, and great tool available for some platforms like WordPress. Shopify and Wix may have their own tools but check for fees and its capability.

4. SEO capability

Look at what SEO capabilities the platform has, or is this an add-on that costs extra too? All the add-ons can add up. With WordPress, you can add free plug-ins (like Yoast SEO & All In One SEO) and it can also connect to Google Search Console so you can track things.

You want to be able to add keywords in your website/plugin to boost your ranking for example in the:

  • website description
  • image descriptions (also known as Alt Text)
  • page descriptions and much more…

And to submit a sitemap to Google. Some simple and effective SEO things to tick off the list but that can cost extra.

5. Hosting vs managed hosting

Shopify, Wix and Weebly look after your hosting for you, which some people love, but it comes at a cost. You don’t want to be moving your website from one platform to another, so chose wisely and do your research.

If you are considering using WordPress, you will need a web hosting company, like SiteGround and VentraIP, you can purchase your domain (web address) and host your website with them. Some web developers will set all this up for you and maintain it at a cost.

Tips when picking a web hosting provider:

– ensure your website has an SSL certificate (it’s a security certificate) – this can be an extra charge with some providers

– your website is backed up regularly (in case it crashes)

– you have free email (so you have a professional email address), for example, hello@yourdomain.com.au. Some domain and web hosting companies consider this an extra.

That’s all for now.

As you have guessed, to pick a website platform you have a few things to consider, and some costs to factor in. And if you don’t consider these things to being with then you might find you have to move your website from one platform to another which can cost you time, money and you will have some downtime.

If you have any questions about which platform suits your needs, feel free to contact me. I may not build websites but I have been involved with lots of website builds. manage my own websites and have experience in this area. It can feel daunting so reach out and we can talk about your options.

 

3 Things to Consider Before Building Your Website (Guest Article)

3 Things to Consider Before Building Your Website (Guest Article)

In the age of platforms like Squarespace, Wix, and Weebly, we’re commonly fed the lie that building a website is easy. That you can download an app, push a few buttons, and boom, you’ll have a fully functioning website.

Spoiler alert: it doesn’t work like that. As a Web Designer, I often work on sites that have been half DIY’d. There are a few things that I frequently find myself wishing people knew before they had attempted their site.

If DIY’s not your thing, and you’re looking to outsource to an agency or freelancer, read on! You’ll make everyone’s life a lot easier (and probably save yourself some money) if you’ve thought about these three things first.

 1. Consider The Design/Branding

You know those websites with five different fonts, every colour in the rainbow, and no consistency in imagery? You don’t want to be them. Promise.

One of the easiest ways to make your site look polished and professional is to keep things consistent. Pick two (three if you really must) fonts, a few key colours, and STICK to them. No matter how ‘creative’ you are with the layout and rest of the site, if you’ve got your branding sorted, your site will look infinitely better.

2. Pick The Right Platform

This question comes up a tonne. As a WordPress and Shopify web designer, I’m probably definitely going to give you a biased response. But here are a few things you should think about:

  • Managed service – if you’re not particularly tech-savvy/don’t want to pay someone to manage things like setting up your website hosting, back-ups, caching, etc then you probably don’t want to use a platform like WordPress. You’d be better suited to something like Squarespace or Shopify, where a lot of this is taken care of for you.
  • eCommerce – if you’ve got an eCommerce business please think about Shopify. It’ll make your life easier. Alternatively, WordPress with WooCommerce is a solid choice. Again though, you’ll need to consider the more technical stuff.
  • Flexibility – this point’s kind of related to the first one, but a massive downside to a managed platform is that you’ve got less flexibility. With WordPress, there are few things you can’t do with the help of a good developer. Shopify on the other hand, has limitations, no matter how good your dev is.

3. What Are Your Traffic Drivers?

What’s the point in having a website if you don’t have a way to drive traffic to it? I always ask my clients how they’re planning on getting people to the site because that’ll drive the design and even landing pages that you have.

Ideally, you’d have your marketing strategy laid out, and answering this would just be a matter of seeing where your website slots in (you’re on the right site if you need help with your marketing! More info here.) In reality, though, it’s something that a lot of businesses don’t consider.

My advice? Map out what your key traffic drivers will be, and then figure out what that means you need to do when building your website.

Here are some ideas to get you started:

  • Search – Google’s (sometimes) awesome, and if you play your cards right, it can generate some serious traffic. If you want more info on this, Google 🙂 SEO. Some basics to think about when you’re building your site would be meta descriptions, title tags, and heading tags.
  • Social media – definitely a long term game, but hanging out on platforms like Instagram and Facebook can be a useful way to drive traffic to your site. If, for example, you’ve got a lot of traffic coming from Instagram, then it may be worth considering the addition of a LinkTree-style page to your website.
  • Pinterest – again, this is a point you’re getting a biased answer on. I blogged for about five years, and over that time found Pinterest to be the absolute best traffic driver. Create those Pinterest-friendly images, pin consistently, and watch the traffic come to your site. Disclaimer – there’s a little bit more to it than that 🙂

Are you in the process of building a website? If you’d like to bounce around ideas or get some advice feel free to pop any questions in my Facebook Group!

About The Author

Kat is a Melbourne based Web Designer. She works with small to medium-sized companies to build web solutions that work for their business. Experience working on websites for both service-based and eCommerce businesses coupled with a background in blogging, Kat looks at how to maximise the potential of your website.

Check her out on

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