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Craft Perfect Blog Posts: A Step-by-Step Writing Template to Quality Content

Craft Perfect Blog Posts: A Step-by-Step Writing Template to Quality Content

Blog post writing template to get you crafting quality content. Laptop with phone and question mark.

Crafting the perfect blog post is no easy feat. Writing content that engages readers and reflects your brand’s unique voice can feel overwhelming. But with a step-by-step blog post writing template and the right approach, you can create quality content that will help your content stand out from the crowd.

This blog post template will help you develop your articles from start to finish, giving you the confidence to create content that your readers will love. You’ll learn how to research, structure, write, and publish your post so that it reaches its potential. You’ll also get tips on how to optimise it for SEO and share it on channels, so that you get the most out of your content.

Get ready to create blog posts that will draw readers in and make them come back for more!

Researching Your Topic

Your blog post will only be as good as the research behind it. Before you start writing make sure you have the facts to back up your content. Researching your topic is the first step in creating a blog post that will engage your readers and build your authority as a blogger.

When researching your topic you also need to keep your reader/ideal client in mind. If you really want to get to write and engage with them consider the following:

  • who is your target audience/ideal client/reader?
  • what are their interests and pain points?
  • what are their hobbies and everyday struggles?
  • what can your blog post teach them?
  • what do they care about?
  • what do they read?
  • where do they hang out online?
  • what keywords will your post be optimized for?

Your research will also help you stay on topic and avoid the dreaded ‘blogging paralysis’ where you’re too afraid to start writing. When you know exactly what needs to go into your post, it becomes much easier to start writing.

Armed with this information, you’ll be able to create a post your readers will love. It’ll be helpful, interesting, and valuable to them.

Structuring Your Blog Post

After the research phase is complete create a clear outline of what your blog post will cover. With an outline, you can easily stay on topic and avoid writing a disorganised or overly lengthy blog post.

When structuring your blog post, focus on answering the following questions:

  • what is the main takeaway the reader should get from reading your blog post?
  • what is the core argument or point you want to make?
  • what are the major supporting ideas or points you’ll include in your post?

Once you have a clear outline of your blog post, it becomes much easier to start writing. You’ll also find that your post is easy to edit and improve upon, even after you’ve written the first draft. Keep your reader in mind every step of the way.

Aim for a blog post around 800-1,000 words, as readers are less likely to read long posts but you need to have substance to your article. If your post is too lengthy, it will become difficult for readers to navigate your content and find the information they’re looking for. Long articles can also be intimidating, turn readers away and make them less likely to come back to your content again.

Writing Your Blog Post

Now that you’ve done all your research and have a clear outline of your post, it’s time to start writing! There are a few key things to keep in mind as you write your blog post, so that it comes out as clear, concise, and engaging as possible.

Consider the following when you start writing:

  • what is the emotional tone of your blog post?
  • what is the mood or feeling you want to evoke in your readers when they read your blog post?
  • what is the most engaging and relevant title for your article?
  • what are some interesting information/facts you can use?

Chop, chop, get writing and ensure your post:

  • is on topic. Nothing turns readers off more than reading blog posts that don’t seem to have a point or any clear direction.
  • has a clear structure with a strong introduction, where you hook readers and draw them into your post.
  • has a core discussion or point, and then finish with a conclusion that reinforces your main idea.
  • includes short paragraphs and sentences. Shorter, more concise writing is easier to read and comprehend. Avoid overly complex language or jargon that only a select few would understand.
  • is engaging and personal. Your readers are reading your content because they want to learn from you.
  • talks to your audience and addresses their needs and interests. Be authentic and be yourself. You’re creating content for your readers because you have something to say and knowledge to share. Let that shine through in your writing.

Editing and Proofreading Your Blog Post

Even the most experienced bloggers make mistakes when writing, and that’s okay! Writing blog posts is a skill that takes time to perfect, so don’t be too hard on yourself. However, it’s important to make sure your post is as error-free as possible, so it doesn’t distract readers from the helpful content you’re trying to share.

Editing and proofreading your blog post are essential steps that shouldn’t be forgetten when creating content. It will help you catch errors like typos, missing words, and formatting problems that can turn readers off. There are a few ways you can edit your post:

  • reading your blog post out loud is a quick way to catch any mistakes or anything you missed
  • hire a proofreader or editor if you don’t feel comfortable editing your own work
  • use online editing tools such as Grammarly or Hemingway App, that are designed to help you quickly find and fix common mistakes.

Balancing Act: optimising for SEO & the reader

When you’re creating your blog post, you’ll want to keep SEO (search engine optimisation) and your reader in mind. This will help your post rank higher in search engine results, so your article is found, but meaningful to your readers too. Don’t write just for the bots!

When optimising for SEO be guided by the following:

  • what are the core topics your post covers?
  • what are the main keywords related to this topic?
  • how can you incorporate these keywords into your post without being too obvious or spammy?
  • what are some engaging, keyword driven titles for your blog post?

When you’ve finished considering the above, it’s time to optimise it for search engines. This will ensure your post is easily found by readers and has a higher chance of going viral.

To optimise your articles for search engines:

  • keep your blog post around 800-1,000 words. It will allow readers to get through the content, give Google enough content to rank, but also allows you to share your knowledge.
  • use strong headings with keywords. Headings act like topic sentences in a paper and are good for SEO. They allow bots and readers know they’ve found what they’re looking for, making it easy to navigate your posts.
  • include your keywords naturally. Keywords in your content will help optimise your blog post but don’t force or overdo it with keywords. Include them naturally, just like you would if you were talking to a friend.

Publishing Your Post

Now that you’ve written your post, edited and proofread it and optimised for SEO, the only thing left to do is publish it!

Ensure you publish your blog post at a time when your readers are likely to be paying attention (during the holidays isn’t a great time). Different audiences are online at different times throughout the day. Publishing your post when most of your readers will be paying attention is key to making the most out of your content.

Share Your Article

Don’t pop your article on your website and hope people find it. Share it on your business social media channels, to your mailing list, collaborate with others and ask them to share it too, and even share it on your personal social channels.

When sharing your blog post, don’t just post a link to your blog. Instead, engage your readers and build a relationship with them by sharing your post in a more creative and interesting way.

Post interesting photos or visuals, short videos, or engaging GIFs that are related to your post. Be sure to include your blog’s title and a short description of the post so readers know what it’s all about.

Finally, well that’s it, there are no more steps. Now off you go, and make a start. And if you are still daunted, you can:

Thanks for reading and feel free to email me any questions you may have.

Thank you for reading my blog post template
Choosing the Right Website Platform for your Business

Choosing the Right Website Platform for your Business

With so many website platforms in the market, choosing the right website platform for your business can be confusing and time-consuming. This article will help you get clear on what you need and what to look for when picking the right one for you.

I won’t be putting you to sleep by comparing the platforms (WordPress, Joomla, Shopify and Squarespace (just to name a few)) but rather looking at things to consider, working out your requirements and factoring in the cost.

1. What do you want from your website

Don’t just look at what you need right now (e.g. three pages of content). Take into consideration, where you want to be in five years’ time and what functionality you might need.

Think about whether you will need an online store, integration with your systems, how many products and pages you might need, if you want people to subscribe to your newsletter and whether you want to have different languages of content.

You don’t want to be moving from one platform to another in 12 months time because that can be costly, time consuming and may require some down time.

2. Email marketing

If you want to email your potential and current clients you need to consider which email marketing options are compatible with your website platform. You want them to be able to subscribe from your website and be piped through to your email marketing software so you can email them.

Some website platforms may limit you to one or two options, or it may be an extra cost to pipe them through or have email marketing. So check it out and factor in the cost. All the extras add up and if you are sticking to a budget you should factor these things in.

Email automation and nurturing your email list by sharing content, news and special offers are important for growing your business. It’ll also save you time.

 3. Analytics tools

You need analytics tools, full stop. Analytics reports will show you how many people visit, what countries they visit from, how they found your website, what pages they visit and how long they spend on your website.

All this information is important when looking at who your potential and actual clients are and how they interact with your website. It tells you what interests them and if your content is working.

Google Analytics is a free, and great tool available for some platforms like WordPress. Shopify and Wix may have their own tools but check for fees and its capability.

4. SEO capability

Look at what SEO capabilities the platform has, or is this an add-on that costs extra too? All the add-ons can add up. With WordPress, you can add free plug-ins (like Yoast SEO & All In One SEO) and it can also connect to Google Search Console so you can track things.

You want to be able to add keywords in your website/plugin to boost your ranking for example in the:

  • website description
  • image descriptions (also known as Alt Text)
  • page descriptions and much more…

And to submit a sitemap to Google. Some simple and effective SEO things to tick off the list but that can cost extra.

5. Hosting vs managed hosting

Shopify, Wix and Weebly look after your hosting for you, which some people love, but it comes at a cost. You don’t want to be moving your website from one platform to another, so chose wisely and do your research.

If you are considering using WordPress, you will need a web hosting company, like SiteGround and VentraIP, you can purchase your domain (web address) and host your website with them. Some web developers will set all this up for you and maintain it at a cost.

Tips when picking a web hosting provider:

– ensure your website has an SSL certificate (it’s a security certificate) – this can be an extra charge with some providers

– your website is backed up regularly (in case it crashes)

– you have free email (so you have a professional email address), for example, hello@yourdomain.com.au. Some domain and web hosting companies consider this an extra.

That’s all for now.

As you have guessed, to pick a website platform you have a few things to consider, and some costs to factor in. And if you don’t consider these things to being with then you might find you have to move your website from one platform to another which can cost you time, money and you will have some downtime.

If you have any questions about which platform suits your needs, feel free to contact me. I may not build websites but I have been involved with lots of website builds. manage my own websites and have experience in this area. It can feel daunting so reach out and we can talk about your options.