Jul 17, 2023 | Advertising, Content, Marketing, NEWS, Writing
What is ChatGPT? Can it be used for good or evil?
As the world continues to embrace technology and artificial intelligence, ChatGPT, a powerful AI chatbot, has taken the digital landscape by storm. Created by OpenAI, ChatGPT has become a game-changer in various fields, from content generation to research assistance.
In this comprehensive guide, we will delve into the world of ChatGPT, exploring its features, applications and limitations, and offering insights on how to maximize its potential.
What is ChatGPT?
ChatGPT is a natural language AI chatbot designed to produce human-like text and engage in conversations with users. It is powered by GPT-3.5, a Generative Pre-trained Transformer model created by OpenAI.
This large language model is trained on vast amounts of information from the internet, enabling it to generate unique, context-aware responses to user queries.
How Does ChatGPT Work?
ChatGPT’s primary function is to process questions or requests entered into a text box, and it generates appropriate responses based on its extensive knowledge.
The chatbot uses a combination of supervised learning and Reinforcement Learning from Human Feedback (RLHF) to fine-tune its language model, resulting in more accurate and context-relevant responses.
ChatGPT Applications
ChatGPT’s versatility makes it suitable for various tasks, from content generation to research assistance. Some of the most popular applications of ChatGPT include:
Content Generation
- Writing news articles, blog posts, and novels
- Summarizing lengthy documents
- Creating brand logos
Research Assistance
- Answering questions on various topics
- Writing and debugging code
- Building text-based games
Education and Tutoring
- Assisting with homework and problem-solving
- Providing guidance in planning vacations
- Generating software activation keys
How to Use ChatGPT
To use ChatGPT, users must first create a free account with OpenAI. Once registered, they can access the chatbot by visiting chat.openai.com and following these steps:
- log in using a Google, Microsoft, or email account.
- provide a phone number for verification (VoIP numbers are not accepted).
- enter the confirmation number received via text message to complete the registration process.
Tips for Using ChatGPT Effectively
To maximize the potential of ChatGPT, users should:
- be creative with prompts and instructions.
- refine and modify queries based on context and desired outcomes.
- experiment with different styles and tones to achieve the desired response.
Limitations and Challenges
Although ChatGPT is a powerful tool, it is not without limitations and challenges. Users should be aware of the following potential issues:
Inaccurate or Misleading Information
ChatGPT may occasionally provide inaccurate or misleading information, also known as “AI hallucinations.” OpenAI acknowledges these instances are rare but advises users to verify the information generated by the chatbot.
Limited Knowledge of Recent Events
ChatGPT has limited knowledge of world events after 2021, as its model is trained on data available up to that point. Users seeking more recent information may need to rely on alternative tools or sources.
Data Privacy and Security Concerns
As with any AI-powered tool, data privacy and security remain significant concerns for users. It is essential to be aware of how OpenAI collects and uses user data and to exercise caution when sharing personal or sensitive information.
ChatGPT Plus: A Premium Subscription Service
OpenAI offers a paid subscription service called ChatGPT Plus, which costs $20 a month. This service provides subscribers with several benefits, including:
- access to ChatGPT during peak demand times
- faster response speeds
- priority access to new features and updates, including GPT-4 (and newers one).
Despite these advantages, some users have reported difficulty accessing ChatGPT due to service capacity issues. It is crucial to carefully weigh the benefits of ChatGPT Plus before subscribing.
API and Integrations
OpenAI has developed a ChatGPT API for developers to integrate the chatbot into their applications. The API operates on a pay-as-you-go pricing model, with costs starting as low as $0.002 per 1,000 tokens.
This API has enabled the creation of innovative applications and shortcuts, such as integrating ChatGPT with iPhone devices.
The Global Landscape: Bans and Controversies
ChatGPT has faced bans and controversies in various countries, such as Italy, where it was temporarily banned due to concerns over data privacy and age verification. However, the ban was lifted after OpenAI made concessions to address these issues.
As AI continues to advance, governments and corporations must address potential threats and challenges associated with tools like it. Recent bans and warnings from industry experts highlight the need for regulation and oversight to ensure the safe and responsible use of AI technologies.
Detecting ChatGPT-generated Content
As ChatGPT-generated content becomes more prevalent, tools have been developed to differentiate between human-written and AI-generated text. One such tool, GPTZero, utilizes “perplexity” and “burstiness” scores to measure text complexity and identify AI-generated content. With the increasing use of AI in content generation, such tools are essential for maintaining transparency and authenticity in the digital landscape.
Conclusion
ChatGPT is a revolutionary AI chatbot that has transformed the digital landscape, offering users a powerful tool for content generation, research assistance, and more. With its versatility and ever-evolving capabilities, ChatGPT is poised to become an indispensable resource for individuals and businesses alike.
However, as with any AI-powered tool, users must remain aware of its limitations and potential challenges, ensuring that they use it responsibly and effectively.
Don’t want to use ChatGPT now or ever, but want to write your own content? Check out our content writing and marketing templates.
Feb 15, 2021 | Advertising, Business growth, Content, Marketing, Social
When you go to Instagram (IG) do you head straight to stories? [My hands in the air] I DO! Reels might be the new kid on the block sure, but IG Stories is getting the most attention, and the perfect spot to be sharing branded business content.
Statistics (from 99 Firms) show that 500 million users now use Instagram Stories every day and one-third of the most-viewed Instagram stories are from businesses.
As a graphic designer and business owner, I have been helping businesses showcase themselves using Instagram stories, yet I see so many underutilising the platform. Your social media and visuals represent your business and customers will ‘judge’ you (and your competitors) based on that. Having a set of pre-designed Instagram stories will help you plan your content (save time) and build a connection with your community.
Are Instagram Stories Really That Good For Business?
Stories are great for interacting with your community and sharing your knowledge, with behind the scenes, off the cuff tags, shares, interest. And it’s also the space to tell the world about your business and the value you add to their life/business.
By sharing eye-catching branded content, you create brand awareness & encourage engagement with your audience, and in turn this will give you a greater chance of appearing in your followers’ feeds and help you stay front of mind for when they’re ready to buy.
It may sound like a lot of work (and a little daunting) but the time you put into your social will be lessened by developing evergreen content, that can be used on a repeated cycle. It’ll bring value to your stories, to your audience and it will stop you from feeling flustered about what to post.
Making The Most Of Instagram Stories For Business
Develop a series of graphics that showcase your point of difference and what you stand for [eg. eco friendly, deep dive discovery, vegan specialist, selfcare expert, holistic approach]. Show how you solve your community’s problem through your unique services, products and the experience you provide.
This can all be shared through a collection of evergreen stories which are key sentences representing your business and its values. Sharing branded testimonials backs this up and if possible, include an image or video of a client sharing the testimonial. If you have a lead magnet or freebie create a graphic for your stories that showcase the value to your followers.
Share graphics that contain original imagery including your products, you and your team, as this humanises your brand and people want to know who they’re doing business with. How regularly should you share evergreen stories is up to you, I say weekly, just remember not everyone will see your story and you can rotate between evergreen content shared.
Remember to always think creatively to grab consumers’ attention. One way to do this is utilising music and basic animation libraries in apps like Canva, InShot & within Instagram. If this all seems too time-consuming work with a designer [hello] and copywriter [Hello] to craft the right keywords and graphics, showcasing the quality service you offer and your point of difference.
Video Is KING! Use It Creatively
I know this might sound daunting but stay with me. There are ways to get around video shyness and still share video content. You can use a mix of photo’s, graphics & a little pre-recorded video and or voice over, and stitch these together. The free version of InShot will allow you to trim and adjust speed of content.
To maximise your story time on display, ensure your final video length is 60 seconds [Instagram will let you publish 4 frames at a time in stories [15 seconds x4].
Here are some examples of what you could video in a creative way:
- share how to style an outfit, a room a product in it’s environment.
- demonstrate a task.
- share the environment you work in.
- explain how or why to use products you use to service clients needs.
- share customer experiences through their eyes,
- take your audience on a journey in your story.
- share behind the scenes timelaps in your field.
- share client unboxing, receiving goods.
Encourage Engagement And Create Conversation On Stories
Interact with your community by asking your followers questions (using the Instagram question icon) relative to the problem you are solving and gather feedback to build more content, engage by responding in direct messaging and develop connections with members of your community.
Create polls that are fun, informative and connected to events in the calendar year. This will help boost your ranking with followers who engage with your content and identify who you’re connecting with.
Must-Dos On Instagram Stories
- Design in Story dimensions (1080 x 1920 pixels) and utilise vertical space.
- Keep wording short and sharp with business tags or instructions ‘link in bio’ or ‘new post’. Make it easy for your audience to find out more and access your goodies.
- Download evergreen stories to your phone. Save to a folder for ease of access and for posting on the go.
- When you upload evergreen content, save it to an appropriate Instagram Highlight. To do this, click on the love heart icon when viewing the story and select the highlight you wish to save the story in for safe keeping. This allows followers and newbies to your page to access this information easily, without leaving the platform. Highlights is another great space to showcase your business and the value you add.
- Add a compact logo when sharing stories on the go (png file format is best if the logo requires transparent background). You want people to recognise your brand easily which will help you stay front of mind.
- Don’t feel overwhelmed creating a set of evergreen stories, chip away at one a week and slowly build content that you can reuse.
Evergreen Stories Build Trust
When sharing evergreen stories on a regular basis, you are building trust with your community, you will be front of mind when the time is right for your audience to reach out to collaborate. Creating social media graphics is time consuming, so by building evergreen stories you’re using the platform strategically adding value to your business.
I hope you find this article helpful. I would love to hear your thoughts on this topic and what you found most useful. Feel free to connect with me below.
About the Author
Photo of graphic designer Kelly Mevel
Kelly Mevel is a designer with 20 years experience working in the graphic design industry. She has worked with brands such as Ikea, New West, Nike, Australia Post, Giordano and Target Australia in her corporate days.
Since starting her own business she works with amazing small businesses who are ready to invest and extend their brand story and social media profile. She has been working with service and product-based business including copywriters, child psychologists, interior stylist and more.
She designs with purpose, creating visuals that engage with her client’s communities and further develop a brand story that can be carried through all the business’ visual touchpoints.
To connect with Kelly go to:
www.instagram.com/jamcreatives_
www.jamcreatives.com.au
https://www.facebook.com/jamcreative8
https://www.linkedin.com/in/kelly-mevel-2905091a0/
*Statistics: https://99firms.com/blog/instagram-stories-statistics/
Apr 8, 2020 | Advertising
Last year I was interviewed by Auspicious Arts where we talked about common marketing mistakes and how to overcome them. Our chat inspired me to write this blog post so that my readers can learn from these mistakes and get the most out of their marketing efforts.
Mistake 1: No market research
You need to know if there is a need for the product or service you are offering, who your competitors are and how to position yourself in the market. It doesn’t have to be onerous but get out there talk to people who buy similar products and services and get their insights. You can also do a survey using free online tools, or access other online material to help you understand the market.
Market research gives you very valuable insights into what people are looking for, what appeals to them and how to position yourself in the market accordingly.
Mistake 2: They don’t have an ideal client
You can’t talk or target to everyone, your message will be too diluted, won’t connect with anyone and won’t stand out in the crowd. Know who your ideal client is, who are you targeting, are they a consumer, a business owner or government and what position do they hold? Understand your ideal client, their pain points and frustrations, and then solve their problem better than anyone else.
Pick that one person that you love to work with, that one person that lights you up, and make them your ideal client. This will help you connect with them, write better content, share posts about issues that your ideal client relates to, and don’t worry you won’t scare people away doing this. It means your marketing will be consistent and people will connect with it.
Mistake 3: Doing too many things
I see this one all the time, people have amazing ideas, want to do too many things, get overwhelmed and spread themselves too thin. They either don’t get much done or the things they do aren’t strategic.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Mistake 4: They don’t ask for help or outsource
It can be hard to ask for help or outsource for many reasons. Even just talking about your idea or problem with someone else can give you clarity. A problem shared is a problem solved (ok, maybe halved).
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Mistake 5: No marketing plan
Don’t yawn or stop reading yet, planning your marketing is important. It doesn’t have to take months to do this. Get a calendar and start to write down what events you want to attend (e.g. markets, expos, etc.) and what other marketing activities you want to do throughout the year.
Write down themes and ideas for content and plan ahead. If you don’t want to do a full twelve months start with three months. It will help stop that overwhelm and you can spread your marketing and budget throughout the year. Remember to tap into special dates if they relate to your ideal client (e.g. environment day, Mother’s Day and Christmas day).
Mistake 6:Don’t evaluate their marketing
This is another step in marketing which is often left out, business owners don’t look at what marketing they have done, evaluated what has worked and what hasn’t. Why is it important? It is full of marketing insights to take your marketing to the next level.
Grab a coffee and write notes after each marketing activity. For example, after going to an expo write down what was good, bad and what ideas you have to make it better next time. When a similar event comes up you are equipped and ready to take it to the next level.
Let me know your thoughts, have you seen these ‘mistakes’ out in the market? How have you seen businesses overcome them?
