A Story to Write
Am I good enough? This is the question I hear the most from authors, especially those starting out. It’s not the question of where does the full...
Collaboration Over Competition
Collaboration over competition [/caption] Collaboration is power. And competition is fierce. So, which one will you choose? First thing first, your...
Instagram For Biz – It’s All In The Stories
When you go to Instagram (IG) do you head straight to stories? [My hands in the air] I DO! Reels might be the new kid on the block sure, but IG...
Choosing the Right Website Platform for your Business
With so many website platforms in the market, choosing the right website platform for your business can be confusing and time-consuming. This...
5 Tips to Grow your Business Mindset (Guest Article)
How do you feel about running your own business? You probably explain it as fulfilling, purposeful, impactful, exciting but exhausting and scary....
3 Things to Consider Before Building Your Website (Guest Article)
In the age of platforms like Squarespace, Wix, and Weebly, we're commonly fed the lie that building a website is easy. That you can download an app,...
8 Steps to Creating Copy That Converts
It can be daunting to create content for your business, because you don’t want it to be boring, unprofessional or ineffective. So it’s easier to avoid it altogether! Which is why I’ve created this article to give you the steps and confidence to write brilliant copy that connects with your customer.
Conduct a Competitor Analysis in 6 Easy Steps
I get asked alot ‘why do you need to do a competitor analysis’? It is an important part of a marketing plan, it’s not done to copy what others in the market are doing but it’s about seeing how competitors are positioning themselves. So, what is a competitor analysis?
6 Common Marketing Mistakes and How To Overcome Them
Last year I was interviewed by Auspicious Arts where we talked about common marketing mistakes and how to overcome them. Our chat inspired me to write this blog post so that my readers can learn from these mistakes and get the most out of their marketing efforts.