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Not the explorer, but the marketer and copywriter.



Not the explorer, but the marketer and copywriter.

Developing marketing plans and writing content for your own business can leave you feeling overwhelmed and exhausted. You want to grow your business, but you don’t have the time and don’t know where to start, it’s a vicious circle.

I help service-based businesses nail their marketing and content in an organised and confident way. Stand out in a crowded market with targeted and tailored messaging that suits you, your business, and more importantly your customer. 

There is no ‘one-size-fits-all’ approach in marketing and copy. It’s tailored to you, your business and more importantly, your customer, so they keep coming back for more.



I worked in the marketing and communication space for 14 years in both the private and public sector, when I realised I wanted to help more businesses achieve their goals and grow their business.

That’s when I took the plunge and started my own business, first offering just copywriting and then marketing, as clients requested it.


  • Graduate Certificate in Marketing
  • Bachelor of Communications: Marketing & Advertising
  • Diploma in Business: Marketing

Ok, so


I describe myself as down to earth, positive and well-travelled, especially after having lived in four countries: Australia, UK, Cyprus and Thailand.

I don’t look back and regret things, I like to instead learn from what has happened and move forward. I am a big advocate of living the life you want, your way and doing whatever feels right for you. Don’t worry about the rest.

I’m married, have two adorable girls and live in Melbourne. I love to write, read and walks on the beach (sounds cliche but it’s true). We try to spend as much time as we can outdoors.




I love to support organisations close to my heart with donations and marketing support.

These include mental health, education and not for profit organisations. In 2019 I helped Lou from The Anxiety Project with her landing pages, her email and course content.